Changing Views of What is Luxury

I think for me this has changed over the years. Of course, I will chalk up some of my opinions up to age and we have changed how we like to travel. But something else has changed and I believe it is an awakening to the direct correlation of what is included in one’s travel experience and how much of their hard-earned dollar goes to this experience.

There has been an exponential growth in added fees, charging extra for dining experiences, increases in gratuities, and overall nickel & diming are occurring more and more. Luxury does not necessarily mean the best or most glamorous anymore. I think it means more inclusivity in the world of travel. Guests want to pay one price for their travel and experiences for a wonderful time away from home. Guests are willing to pay more for one product or service that delivers everything included, knowing the other options could be less expensive but, in the end, they will be paying more to add everything they want included in the first place.

Travelers are more aware, and attitudes are changing in what luxury means to them. In the same way that success may mean something completely different between people, so may luxury experiences.

Some may want an expedition experience with all food and drink included and their tours included. Some may want a completely inclusive experience, with first-class air, all food and beverage, excursions, or experiences included. Others may want a top villa experience, first-class air, a nice rental car, and the rest to be unplanned. And others may enjoy private touring, where everything is planned day by day and they may throw in a few free days to enjoy different areas on their own.

You may find yourself enjoying several types of luxury-inclusive travel with each journey you take. I see these changes in our clients coming into our agency for guidance and looking for something they may be having a hard time finding on their own. I look forward to helping you figure out which style works best for your next trip and guiding you to your next luxury experience!

Leigh Ann Arnholt CTIE, MCC, WSET III

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Travel Planning Fee


Our travel planning fee is designed to give you the confidence you need in planning any travel today. This fee is now required when we begin planning any travel for our clients. The fee will be applied to the client’s travel booking once it is finalized. We work tirelessly to give our clients the best service and the knowledge of everything they need to know to travel in today’s post-COVID travel world. This fee allows us to work with our clients diligently on their behalf from the beginning of planning, getting all the details of what they value the most in their experiences, finalizing all payments and paperwork, keeping them updated on all items that they need to be aware of for their travel, and making sure they have everything they need to depart safely. In the event that there is a cancellation or emergency with the client, we will be there to assist with insurance claims, speak with vendors on their behalf, and help them in any cancellation needs they may have. The planning fee covers this assistance.

This fee is non-refundable. It will be applied to the initial deposit of the travel planning, per trip. Each trip will require a new planning fee for each client. In the event the client decides not to travel once our planning services have started and the research has been completed on their behalf, the fee covers our time and research. If a client has to cancel a trip, the fee becomes the agency cancellation fee. This can be a covered claim under the client’s insurance when they decide to purchase our 3rd party insurance (Allianz) and have to cancel their travel for a covered insurance reason on their policy.